REA Group's mortgage adviser arm gets branding overhaul

February 13, 2020
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REA Group's mortgage brokerage arm, Smartline, gets a brand overhaul.

Smartline – personal mortgage advisers, will be the primary mortgage broking brand representing the Group in the Australian market. The realestate.com.au Home Loans broker business will be integrated under the Smartline brand in the coming months.

The new Smartline brand combines the unique strengths of both businesses, incorporating the iconic red REA house, while delivering an unmistakable nod to both Smartline’s highly regarded financial reputation and realestate.com.au’s property expertise.

This move further strengthens REA Group’s focus on Financial Services and commitment to providing the best property search and finance offering for Australians. It is also core to the Group’s continued focus on providing value to people beyond traditional property transactions.

The new brand is now live and will be unveiled publicly for the first time at the Better Business Summit.

REA Group CFO Janelle Hopkins (feature image) commented:

“REA Group took 100% ownership of Smartline in July last year. It was always our long-term plan to bring the Smartline and realestate.com.au Home Loans brokers together to create one strong business leveraging our combined systems, data and talent."

Read more here

February 13, 2020

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