Real web acquires 60% share of leading Slovenian property portal Nepremicnine

September 27, 2020
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Real Web, the parent company of Italian market leader Immobiliare and Greek market leader Spitogatos, has today announced that it has acquired a 60% stake in the Slovenian market-leading property portal Nepremicnine. The acquisition strengthens the position of Real Web in southern Europe and comes hot on the heels of competitor group Idealista’s acquisition of Italian #3 player Casa.it

Nepremicnine was founded by Primož Jazbec and Aleš Ravnikar in 1999 and has become the leading real estate portal, as well as one of the most visited sites, in Slovenia. With about 32,000 ads published by more than 500 agencies and builders, and over 800,000 unique visitors per month, the group also includes other sites specializing in real estate, such as Novogradnje.si (“new buildings” in Slovenian). It is understood that Jazbec and Ravnikar will retain the shares of Nepremicnine not bought by Real Web.

Speaking about the deal, Jazbec said: “The Indomio group represents a strategic opportunity for us, because it provides us with essential technological know-how for the development of our business. This also ensures long-term growth as a result of stronger positioning in border areas such as Croatia and Italy”.

Real Web has been seeking to gain market share in southern European countries where over the past few years it has launched Indomio branded property portals new markets such as Croatia and Serbia to complement its market-leading businesses in Italy and Greece. The company also owns a controlling stake in the Luxembourgish portal Immotop in a joint venture with Axel Springer and with today’s acquisition of Nepremicnine gives it also controls a pedigree market leader in a Balkan country.

September 27, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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