Realestate.com.au has launched ‘Pet Profiles’ on 1form – a feature that allows tenants to present their pet in the best light and saves property managers time when reviewing rental applications.
Tenants, property managers and landlords were surveyed as part of a national study on pet ownership to help inform ways realestate.com.au can make the rental process easier.
The study found 48 percent of property managers are spending considerable time researching animal breeds, temperament and personality when reviewing applications. However, it also revealed a large number of tenants are not being completely honest about owning a pet when applying for a rental property. In an effort to help make the rental market more transparent, realestate.com.au worked closely with customers to create the Pet Profile feature, allowing tenants to include a bio and picture of their pet when applying for a property.
The realestate.com.au Pet Ownership study revealed:
- Half of Aussies renting with pets have struggled to find a rental property.
- 94 per cent of people believe landlords favour people without pets when choosing tenants.
- 93 per cent of property managers believe landlords fear pets will damage their property.
- One in four people have lied about owning a pet when applying for a rental property.
- 27 per cent of people have hidden a pet during a rental inspection.
realestate.com.au Executive Manager – Rent, Kul Singh, commented: “We wanted to know what parts of the rental process were most difficult for tenants, property managers and landlords. The findings of the research have helped us create a way to make applying for a rental property, and finding the right tenants, easier and hopefully more transparent.
“Since launching Pet Profiles, we’ve already seen more than 57,500 people add their pet to their 1form application, and we’ve had a really positive response from property managers and landlords,” Mr Singh said.
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