Leading Australian property portal realestate.com.au has just unveiled a Lifestyle content hub. This new section provides homeowners with tutorials and inspiration on how to renovate and decorate using all the latest trends.
With over 30% of Australian home buyers identifying themselves as interested in renovating and decorating, the hub was created to meet consumer demand for personal insights and inspiration on how to style a home.
Over the next three months realestate.com.au will be launching more than 200 pieces of new video content on the Lifestyle hub alongside more than 100 new bespoke articles a month.
Elizabeth Minogue, executive manager of media and marketing at realestate.com.au told brandt.com.au: “realestate.com.au has always been the best destination to help you find a house, but we have an important role to play in helping Australians create a home.”
“We know that Australians are property obsessed, and decisions about property are some of the most important life choices we’ll ever make – they’re decisions we live with everyday, and reflect who we are and how we live our lives. Lifestyle on realestate.com.au will help Australians create a home to be proud of,” she said.