According to a recent survey conducted by Newspoll Market & Social Research, more Australians would rather live 50 kilometres or further from their in-laws.[i] Also, 50 per cent of people check out personal photos on display at an open for inspection?i
realestate.com.au is reaching out to consumers and starting property conversations by sharing some titillating ‘Home Truths’ about Australian’s attitudes towards property, through a new digital marketing campaign launched this week.
’Home Truths’ aims to inspire a national property conversation and lead consumers back to realestate.com.au. The campaign shares new and interesting facts about property and encourages Australians to seek more information so they feel informed and positive about their property decisions.
REA Group’s Marketing Operations Manager, Ed McManus, said that the campaign was an opportunity to share interesting insights while driving Australians to explore more of the content, information and products that realestate.com.au has to offer.
“In a country obsessed and fascinated by property, ‘Home Truths’ provides insight into the quirky property attitudes of the nation. More than ever before it demonstrates that realestate.com.au has the ability and willingness to understand the property needs of Australians and meet them,” he said.
“By sharing these surprising truths about the nation’s property secrets, we will be highlighting various tools and products available on realestate.com.au to assist consumers at every stage of the property process.”
The digital campaign will be rolled out this week and will combine a mix of display, social and search elements. The insights have been used to create a series of interesting articles which will be published on realestate.com.au/blog each week.
[i] Data source: Newspoll Market & Social Research conducted an independent telephone survey of 300 Australians, aged 25-44, across a full national sample in 2013. Data was collected in line with ISO 20252 – Market, Social and Opinion Research and has been weighted with current ABS population demographics to ensure any extrapolation of results is representative of age, gender and area.