Online real estate portals realEstate1.com.au and the Estate Agents Co-operative Ltd owned realestateworld.com.au have announced a collaboration to enhance the user experience of both sites as well as providing a non-media owned alternative for real estate agents to expand their online marketing presence.
The collaboration between the Estate Agents Co-operative Ltd, the largest real estate co-operative in Australia responsible for launching the Industry’s realestateworld.com.au brand in June 2008, and realestate1 will involve a listing sharing agreement between the two sites.
“We are excited to offer our clients the ability to upload listings from realEstate1 directly to realestateworld.com.au” said Geoff Luff, Managing Director, realestate1. “We encourage our clients to expand their online marketing reach by automatically
feeding properties to realestateworld. We also look forward to receiving data from the EAC site and feel the exchange of content will be beneficial to not only our clients, but real estate agents wanting to feed from EAC’s listing management system, Red Square, to realEstate1.”
David Crombie, Chief Executive Officer, Estate Agents Co-operative Ltd expanded further, “The sharing of for sale and rental listings between the two sites will increase the content of both portals. The collaboration between our organisations provides greater exposure for listing office’s properties and will be beneficial for agents on both sites and the Industry as a whole.”
About Estate Agents Co-operative Ltd
EAC is a premium service provider to the real estate industry and provides a range of cost effective products and services that deliver business solutions for today’s property professional. The realestateworld.com.au brand consists of a real estate portal supported by several leading print publications of the same name available across metropolitan and regional centres in NSW. The brand and its services are wholly owned and developed by the Estate Agents Co-operative.
realEstate1 was established in 2008 in Victoria and after an increase in demand from interstate agencies wanting to join, we launched Nationally in December 2010. We pride ourselves on their fast user-friendly site, with its clean design contributing to an increase in browsers staying on for longer periods, viewing more listings as well as an increase in return visits to the site. Our aim is to have all real estate agents throughout Australia advertising their Residential, Commercial and Business listings with us at prices that are realistic and most importantly affordable for all.