Realogy Launches First Ever Real Estate Cash Benefits Program for Americans 50 and Older

June 29, 2020
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In an effort to help the demographic that was, and still is being hit particularly hard by the COVID crisis, and having run an accompanying survey to back up this claim, Realogy Holdings Corp. has announced AARP® Real Estate Benefits from Realogy. The benefits program is designed for the 38 million AARP members with it comes to their real estate needs.

AARP® Real Estate Benefits from Realogy allows AARP members to obtain between $300 and $5,500 when buying or selling a home with an agent from any of the affiliated Realogy residential real estate brands, including Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Corcoran®, and ERA®.

Katrina Helmkamp, President and CEO of Realogy Leads Team and Cartus, said:

"The AARP Real Estate Benefits from Realogy program, paired with technology used for virtual home showings, is empowering Americans 50 and older to choose how and where they live, but also allowing us to serve them with our expertise even in times of uncertainty."

Running congruently with this launch is a commissioned consumer survey which found that among 1,106 American adults, 82% of Americans 50 or older receiving an average of $1,2501 through a real estate cash benefits program would be appreciated.

The survey also found that Americans over the age of 50 are more likely to put the real estate cash benefits received into a savings fund.

John Larew, AARP Services President & CEO, said:

"For many older Americans, relocating to a new home is part of a major life stage transition, such as retiring, downsizing or changing jobs.

"The real estate program from Realogy is designed to help AARP members successfully navigate an important milestone in their lives while saving money in the process. It is part of AARP's commitment to empowering people to choose how they live as they age."

June 29, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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