Realogy's RealSure Program gets Major Makeover

Innovation slows down for no one. Realogy Holdings Corp has announced new updates to its real estate program, RealSure. The enhancements revolve around the choices home sellers make and aiding in that process. 

The program is rolling out in Colorado Springs and Denver, Colorado; Tampa, Florida; and Austin and Dallas, Texas.

RealSure was originally developed to help sellers decide on the best price to sell their home and how long until they should begin looking for a new home while their current house sits on the market. 

The service comes with two categories: RealSure Sell and RealSure Buy (formerly RealSure Mortgage). 

RealSure Sell offers sellers a cash offer while they work with agents to maximize their sales. RealSure Buy aids in the moving process while the current house is on the market. 

With the new update, more categories have been added. 

Assured Close can extend the 45-day cash offer up to an additional 45 days, allowing a more flexible time period for the sellers. Flex Stay allows sellers to stay in their current home for up to 30 days after closing their sale while they prepare to move. 

John Peyton, Realogy Franchise Group's President and CEO, said:

"After carefully listening to and learning from our clients during this time of uncertainty in the world of home buying and selling, Realogy and Home Partners of America took the time to reimagine and refresh the RealSure experience that continues to pave the way for the future of iBuying.”

"The announcement of these two distinct updates to RealSure furthers our commitment to help empower home sellers to make confident choices when selling their home and to provide flexibilty while they work to buy a new one."

Bill Young, CEO of Home Partners of America, said:

"We're very pleased to be partnered with Realogy and their affiliated agents to deliver updates and new tools to sellers, buyers and agents through RealSure, allowing them to move forward with both certainty and flexibility during these uncertain times.”