Realtor.com® announced that it signed an agreement with the San Jose Sharks to be an official and category exclusive sponsor for the 2013-14 NHL season. The agreement supports realtor.com’s mission to engage with consumers at all stages of the home buying, renting, moving or selling process from anywhere, including their favorite sporting events.
As a result of the agreement, the San Jose Sharks will provide realtor.com with exposure inside SAP Center as well as national and regional television and radio broadcasts for all regular season Sharks home season games. The contract also enables realtor.com® to work with the San Jose Sharks to offer fans giveaways, develop co-branded items, and launch campaigns highlighting the benefits of realtor.com®’s mobile apps during the regular season.
“We continue to look for ways to connect with on-the-go, busy consumers to provide a personalized and powerful real estate experience on their mobile devices,” said Barbara O’Connor, chief marketing officer of Move. “Our agreement with the San Jose Sharks aligns perfectly with the audience we want to reach and is fitting given that the Sharks play two blocks away from our company headquarters.”
The realtor.com team will also have the opportunity to meet and connect with Sharks fans at all Sharks Street Rallies during the regular season and playoffs, including the first rally happening on opening night from 4:45 to 6:45 p.m. PT Oct. 3 at SAP Center.
“We strive to form alliances with dependable, forward-thinking companies that care greatly about their customers the way that we care about our fans and realtor.com® demonstrates that,” said Sharks Sports & Entertainment Chief Operating Officer John Tortora. “We are pleased to name realtor.com® as an official sponsor as they are an ideal affiliate that offers a robust database and intuitive mobile apps that give users an interactive and seamless home searching experience.”
Realtor.com leverages its unique, direct relationships with more than 800 multiple listing services (MLSs), enabling consumers to search 98 percent of all for-sale properties listed in the U.S. With on-the-go access to this robust database and approximately 90 percent of listings updated every 15 minutes, realtor.com® provides the most accurate and comprehensive information in the industry.
Edited by Gordana Davila