The booming real estate market is creating record demand for the services of ImmobilienScout24. In January 2013, around 10.5 million people visited the real estate portal at immobilienscout24.de. This represents a 38 percent increase on the previous year, as shown by figures from the market research company comScore.
Real estate as an investment is currently more popular than it has been in a long time. Due to rising rents and unstable financial markets, people are investing in apartments and houses. The run on “concrete gold” is also reflected in the usage data for the ImmobilienScout24 portal. In January 2013, around 10.5 million people visited the real estate marketplace at immobilienscout24.de. This represents a 38 percent increase in the number of visitors enjoyed by the company compared to the previous year. These are the highest monthly visitor figures since the company was founded fifteen years ago. The user numbers were recorded by comScore, acting on behalf of ImmobilienScout24.
“Crossing the ten-million threshold is clear proof that interest in property ownership is higher than it has ever been”, states Marc Stilke, CEO of ImmobilienScout24. “Since 2007, purchase searches on our platform have increased sevenfold – and demand continues to boom. Buyers are meanwhile extending their search to include the countryside, as prices in cities have increased greatly.”
January’s record result is also down to the continuous expansion of ImmobilienScout24 into a full-service provider. The company offers numerous services to support interested parties looking to rent an apartment or buy a house. The market leader among real estate portals offers the largest comparison portal for construction financing, comprehensive market analyses, and a service for evaluating real estate. In addition, a moving portal and interior decoration portal provide the user with added value. ImmobilienScout24 has successfully established its services in the mobile internet, and pursues a “mobile first strategy” using apps for iPhone, iPad, and Android devices.
Overall, ImmobilienScout24 has further extended its lead over its competitors. According to comScore, more people use ImmobilienScout24 to find a new home than its two largest competitors combined. Today, more than 30 percent of overall traffic on the internet portal comes from mobile end-devices. Taking into account the “time spend” (i.e. the time visitors spend on the website), the market share enjoyed by ImmobilienScout24 lies at around 64 percent (source: comScore Media Metrix, January 2013)