BuzzHire, a revolutionary app for temporary hospitality staff on demand is a bit ‘Big Brother-like’ as it uses GPS tracking to monitor its staff. Using Google Maps and information on the traffic conditions and/or the public transport network, the combined collected data can determine how late a member of the staff will be.
The app is even able to alert BuzzHire as well as a standby member of its staff of the employee’s tardiness, and request the standby to come in his/her place.
Although the tracking of staff via GPS and other technologies can be beneficial for the company, it may atually carry a number of legal and ethical considerations.
Delivery companies have long used this type of technology to track the employees’ movements whilst on the field, but monitoring staff as they drive to or from work may be entering a grey area, and it is very likely that most staff would argue against this type of surveillance.
BuzzHire uses its app to remind its employees to leave on time for their jobs. According to BuzzHire, the average no-show rate for traditional temp agencies is nearly 13 percent, and no-show employees can have a significant impact on the operations of a company, as the rest of the staff are put under pressure to cover the work load of others, and customers often receive a lower level of service.
Nick Miller, founder of BuzzHire explained that during Christmas season, even being short one team member, a business could experience a loss of £500 per night. Miller’s view on the company’s new GPS tracking, is that it provides greataer transparency for employers, so that they are not slapped with any surprises He also stressed that the automatic rebooking of a temp employee guarantees that a BuzzHire approved worker will show up to work on time.