Rent.com.au recorded 526,280 unique visitors to the website during November 2015, the second consecutive month it has registered audience numbers in excess of its 500,000 unique visitor target. However, traffic was slightly down on October numbers and overall growth in traffic seems to be slowing.
Having achieved its initial traffic objective as stated at the time of listing, RENT will continue to focus on maintaining its regular visitor audience above 500,000 UV’s per month and enhancing both the user experience and product suite.
RENT Managing Director Mark Woschnak said the Company had maintained key user engagement metrics while also achieving more than half a million UV’s in November; the start of a period typically characterised by a seasonal downturn in national audience numbers:
“We are pleased to have maintained our audience share relative to the rest of the market which, we know from independent AC Nielsen reporting, typically declines 3% to 5% in November and as much as a further 25% in December each year. This proven seasonal effect on traffic is normal and expected as people naturally shift focus to the festive season and defer finding their next rental place until the New Year. At that time we expect to see a significant increase in traffic volumes again.
“Importantly for us, our key site measures continue to improve. Compared with October 2015, we have increased the total time that visitors spend on our site, the total advertising impressions (up 19% to 18 million) and total enquiries to our property agent and landlord customers.
“This is testament to the hard work that the team has put in over the past few months to increase content, awareness of and engagement with the site to enhance the value we deliver to our customers. With the successful completion of our recent capital raising, we are well placed to consolidate our rapid growth to date and plan for our next phase of growth and commercialisation in 2016.”
