ResortPass reports "daycation" guests are the best new revenue opportunity

February 3, 2020
Share this Post: 

Hotels and resorts of all types see big profits by inviting guests looking for wellness, relaxation, bleisure, romance, and family-friendly day experiences using property amenities without staying overnight.

The Santa Monica-based company, ResortPass, is at the center of an emerging daycation trend sweeping the hospitality industry.

As a leading day guest program for hotels and resorts, ResortPass revealed their latest findings, validating that day bookings are one of the fastest-growing new revenue streams for properties of all types.

Data released by the company indicates that ResortPass day guest reservations have generated record-setting ancillary performance for their hotel partners, as each reservation averages $250 including on-site F&B. The breakdown indicates that large full-scale destination resorts are experiencing the highest sales, exceeding $500K. Luxury properties with high-end amenities such as an infinity pool, cabanas, and spa see an average of $200K in added revenue. City boutique hotels, even those with limited facilities, are averaging $100K.

Michael Staub, In-Room Dining Manager at the Rosewood Sand Hill, shares his insights on the program’s results:

“Our local community has always expressed an interest in visiting our pool for the day, and ResortPass helped us to provide a refined solution to capture this segment. In total, we collected revenues exceeding $100k from day pass sales and ancillary spending this year, which we missed out on in previous years. The platform is very easy to use and gives us total control over the inventory. We were able to open availability on slower days while keeping the space reserved for our hotel guests during busy periods. We look forward to continuing our partnership with ResortPass in the coming season.”

ResortPass boasts an impressive roster of corporate relationships, which include Kimpton, Highgate, Pacifica, Sydell Group, Rosewood Hotel Group as well as Marriott, Hilton, Hyatt, Ritz Carlton, Four Seasons, Omni, Loews, Belmond, Waldorf Astoria, St. Regis, and Fairmont among others. With a proven ROI for over 350 hotel partners, ResortPass is on track to triple this number in the next twelve months.

“We saw a gap in the market for all hotels, not just large-scale or luxury resorts, to attract locals and travelers looking for leisure experiences,” said CEO and Founder of ResortPass, Amanda Szabo. “Because our platform does not have any up-front costs, technology integration requirements, and allows hotels to directly manage pricing and inventory, properties are quickly able to tap into the unrealized profits that go beyond accommodations. It works because it is a win-win.”

SOURCE ResortPass

February 3, 2020

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Zumper Movoto Deal
US Portal Operators OJO Labs and Zumper Sign Listings Deal

The US real estate portal operator OJO Labs has announced that it has signed a listings partnership deal with rental...

Read More
Women In Tech Rea And Zoopla
REA Group and Zoopla Backing Women in Tech Initiatives

Both leading Australian portal operator REA Group and British property portal Zoopla have today announced measures to back women in...

Read More
Alma Media House Symmetry
Alma Media Q3 Figures Show a Healthy Company as Stock Trades at Record High

Alma Media, the operator of Finland's two largest real estate marketplaces, has released figures from its Q3 that show record...

Read More
Ke Holdings Layoffs
KE Holdings Lays Off Staff As Chinese Market Cools

KE Holdings, the operator of China's largest real estate marketplace and brokerage Beike, has laid off workers in Shanghai according...

Read More

Popular News