ReviewPro joins forces with Booking.com to create a direct response API for reviews

June 9, 2019
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ReviewPro is one of the first companies to develop the Booking.com direct response API. Hotel clients can now respond to reviews directly from the ReviewPro platform and no longer need to navigate away, sign-in to Booking.com, or spend time searching for specific reviews to which to write a response. This API was developed to offer a richer product experience and full functionality when responding to Booking.com reviews.

Booking.com reviews represent a significant portion of hotel review volume, and this development means a saving in time and resources for hoteliers. ReviewPro clients already report responding time as being 40% faster when using the direct response API compared to the previous process for responding to reviews which involved signing into Booking.com and manually searching for the review.

"A key part of a successful hotel guest experience strategy is replying to guests, and we have taken the pain out of that process by dramatically reducing administrative time associated with the critical task of responding to guest reviews on the leading OTAs and review sites." Says RJ Friedlander, CEO of ReviewPro, "We are delighted to be one of the first companies in the online reputation management space to offer this kind of API and to empower our hotel clients to be more responsive to their guests."

ReviewPro already provides various tools to support clients in the creation and execution of their review response strategy. This specific development for Booking.com marks another step in ReviewPro's commitment to product innovation, driven by close collaboration with hotel clients to allow them to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.

SOURCE ReviewPro

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