With technology and its beta program complete, the San Diego-based RIDEPLAY tv team believes their platform is able to monetize the ride-share advertising market, which has been estimated to be over $2 billion in untapped annual advertising revenue.
The fully functional platform is equipped with proprietary technology that streams entertaining content and advertisements on tablets within the back seats of ride-share cars like Uber & Lyft. RIDEPLAY tv has already been servicing advertisers and paying ride-share drivers by the mile.
RIDEPLAY tv broadcasts its own content network along with placed advertisements, and they say that the reaction from passengers and drivers has been extremely positive. After polling drivers, RIDEPLAY tv has seen driver ratings go up, passengers enjoying the content, and a change in consumer behavior. Drivers say 25% of the time passengers reroute to a destination advertised on the tablet.
Accelerating beyond the friends and family investment, RIDEPLAY tv is seeking a partner that will help increase distribution to serve a long waiting list of regional and national clients.
“We’re young and flexible. We’re focused on finding the best active partner to come on board and help us take our platform to the next level,” says RIDEPLAY tv CEO, Greg Maestro.
The app is available in IOS and Android platforms and has ride-share drivers kicking down the door to join a growing waiting list for the opportunity to earn a 20% increase in annual income.
SOURCE RIDEPLAY tv
Edited by G. Davila
