The UK’s number one property website, Rightmove, has published its Interim Management Statement for the period from 1st January 2013 to 8th May 2013.
The property portal announced in March, that the company had experienced a healthy start to 2013. Now, Rightmove has reported that this has continued through the period, with its traffic setting new records, up over 20% on the same period in 2012.
The number of Rightmove enquiries is also at record levels with an 80% increase in April year on year. The company’s Average Revenue per Advertiser* (ARPA) has shown healthy growth as a result of sales of additional advertising products and price increases. Meaning that the portal has made good progress in achieving an increase in ARPA in the region of GBP70 for 2013 on the 2012 average of GBP529 per month.
Rightmove has said that, over 80% of agents and new homes developers are now taking at least one additional product and 35% of their spend in April was on additional advertising products, and the overall number of advertisers at the end of April was 18,526, up 1% on December 2012.
The company reported that activity on its site, during the first four months is up over 20% on a year ago, and that April was its busiest month ever with 1.25 billion pages viewed. The increased traffic coupled with the roll-out of local geographic telephone numbers led to a record number of enquiries for our customers, up 80% on April 2012.
Mobile traffic on the latest releases of Rightmove’s apps (iPhone, iPad and Android apps) and optimised mobile website has continued its rapid rate of growth. The latest version of their iPhone/iPad app, released at the start of the year, has already been downloaded nearly 3 million times.
Rightmove ran its TV advertising campaign again in January and February and in April they launched their new TV campaign featuring Blondie’s ‘Dreaming’.
Paid site traffic continues to be negligible showing the ongoing strength of Rightmove’s brand recognition and further success in optimising the portal’s organic search performance.
The portal’s Agency ARPA has continued to grow compared to the same period in 2012 as a result of further adoption of additional advertising products, including the new microsite product, and price increases. Rightmove agency membership at the end of April stood at 15,495, an increase of 251 branches since the start of the year.
New homes ARPA has increased substantially as a result of sales of additional advertising products, healthy demand for email campaigns and price increases. The number of developments at the end of April stood at 2,315, a decrease of 121 developments since the start of the year.
Rightmove’s data services business and overseas homes advertising business, both modest contributors in terms of overall revenue, continue to trade healthily. The number of overseas customers at the end of April stood at 716, an increase of 126 customers since the start of the year.
* Agency offices and new homes developments