Whilst most UK residents are aware of the housing shortage their country is currently experiencing, but what they may not know is that, there is an equally urgent lack of shelter facing some of their wildlife as well.
This parlous state of things for creatures that call UK’s gardens ‘home’ has encouraged Rightmove to lend its support to the RSPB’s new Giving Nature a Home campaign. By shedding light to this issue, the property portal hopes to encourage people across the UK to create one million new homes for nature in their gardens and outside spaces.
According to a ground-breaking report, State of Nature, released by 25 wild lie organisations including the RSPB, 60% of wildlife species, including garden favourites such as starlings, hedgehogs and butterflies, have declined over recent years.
Rightmove, being the campaign’s lead supporter, will promote messages, tips and ideas to users of its website to encourage them to play their part in helping to protect these creatures.
In a first for Rightmove, the house that features on its familiar logo has also made way for a birdhouse as a further show of support for the campaign, and a reminder that small changes can make a big difference.
Matthew James, Head of Communications at Rightmove, comments: “The RSPB has launched a Giving Nature a Home campaign microsite jam-packed with advice and tips, and promoted by a unique series of advertising across Rightmove. A range of adverts – featuring a homeless hedgehog and a starling in need of a house-share – can be seen across Rightmove to encourage people to learn more about the campaign and register for a Giving Nature a Home pack.”
Though we’re more used to helping people find their dream home than build one, when we heard what the report had unearthed we felt compelled to offer our support to the campaign.
Mike Clarke, RSPB Chief Executive says: “Gardens provide a valuable lifeline for species like starlings, toads, hedgehogs and butterflies, which are struggling to find homes in the wider countryside. Our aim is to provide one million homes for nature across the UK, because if there’s no home for nature, then there’s no nature – it really is that serious. We’re delighted to have Rightmove’s support in helping us spread the word and inspire people to take action to make a difference.”
Rightmove will also be encouraging its many wildlife-conscious member agents to help build a million homes for nature. A series of marketing tools for members to use to promote their support for the campaign will be available in July.
Both the pack and the website – rspb.org.uk/homes – provide access to expert advice about helping nature in any outside space, whether it’s a huge garden or a small planting tub on a balcony.