Rightmove to Change up Property Detail Pages

August 4, 2020
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In news that may well interest a few portal Product Managers out there, Rightmove is switching up its property detail pages. The new layout is already visible on Rightmove’s Overseas section and includes:

  • Larger images with video content included on the carousel

  • A prominent orange tag where online viewings are available

  • Removal of separate tabs for floorplans and location

  • Agent contact details in a ‘sticky <div>’ which follows the user as they scroll

  • New Whatsapp contact option

The new design has been developed in consultation with agents and reportedly loads 40% faster than the previous property detail pages. The portal claims that testing on the Overseas section has gone very well and that users are spending longer viewing properties and sending more enquiries than before.

August 4, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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