Rightmove's secret weapon for reeling in investors

It's no secret that there's something about Rightmove that interests investors like no other. The real estate agency sets itself apart from the rest by offering an essential requirement investors look for– a distribution network.

The existence of a distribution network is what veteran fund manager Anthony Cross specifically looks for – and he specifically cites Rightmove.

In the Telegraph at the weekend, Cross and his co-manager Matt Tong talk about how they find companies to invest in.

Their formula has three top rules: the company must be profitable, be headquartered in the UK, and the directors must have their own money in the business.

They then look for companies with their own intellectual property and secondly they look for distribution networks – businesses that are vital in the chain of operation.

“Everyone wants their house on property site Rightmove when they are selling, for example, so estate agents can’t really operate without it.”

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