According to the co-founder and CEO at RoofandFloor.com, Gowri Shankar N, for almost everyone, buying a home is the second most important decision of their life, right after getting married.
“Most home buyers,” says Gowri, “take that decision with a sense of fear. They are worried whether their savings will go down the drain if they take a wrong step or whether they will be taken for a ride by builders. There is a lack of trust in the whole process.” This is what RoofandFloor, an online portal that originated as a digital classified play of The Hindu, aims to solve.
Home-buying, according to him, is a 6/9-month affair. Those who are buying a home for the first time do so with a lot of trepidation. They are looking for someone who will handhold them through this journey to make sure nothing goes wrong and that everything goes right. RoofandFloor’s vision is to be with home buyers end-to-end. Most other tech platforms, says Gowri, focus only on discovery, where home buyers can search, identify a property and follow up on their own.
“RoofandFloor wanted to solve this end-to-end process, with the right mix of technology and human touch,” says Gowri. Since it is a high value purchase and, in most cases, a once-in-a-lifetime affair, home buying can never be a tech-only play. There has to be an element of human touch to it, he adds.
The challenge was to have a tech platform that provides for an omni channel experience and provides a much better service. Gowri gives the example of buying a mobile handset on the internet. You can choose the handset you want, pay online and get constant updates on when it will be delivered. This is a hassle-free experience. But when someone buys a home spending a huge amount, he or she has to run from pillar to post to make things happen.
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