Rumah123 Giving Away House… Again

Gordana Davila

June 11, 2013

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Indonesia’s No.1 property portal, Rumah123, is once again about to make someone very happy, by giving away a home as easy as 1, 2, 3. Continuing with the success of last year’s campaign, Rumah123, announced the launch of the second “Tebak dan Menang Rumah Gratis” campaign. 

Rumah123-House-Giveaway

Andy Roberts, General Manager of Rumah123.com presents the key to elated Mona Noviyanti, winner for Rumah123 house giveaway 2012.

Speaking at the launch, iProperty Group’s Chief Executive Officer, Shaun Di Gregorio said, “We are pleased to launch the “Tebak dan Menang Rumah Gratis” campaign for the second year running. The campaign provides us with an excellent opportunity to forever change the life of one lucky Indonesian citizen and their family.  At the same time, it gives us a platform to showcase the property hunting is not a difficult task as Rumah123.com has gone through great lengths in making the process easy,”

He added that the response received from the last campaign was very encouraging as it generated over 64,000 entries. The company also reported a significant increase in the number of unique visitors and page visits to the site during the campaign period.

“Last year we successfully changed the life of one person and we are looking forward to doing the same this year. The response last year was tremendous and we foresee a significant increase in the number of entries this year. To ensure that Rumah123.com is successfully positioned as the top-of-mind brand when it comes to searching for properties, we have once again made the contest mechanics as simple as 123. Owning a home is a dream that everyone has and with our “Tebak dan Menang Rumah Gratis”, we are fulfilling that dream for one lucky individual,” said Di Gregorio.

Launch_Of_Rumah_Gratis-1

Right to left: Andy Roberts, General Manager, Rumah123.com, Becky Leng, CMO, iProperty Group, Shaun Di Gregorio, CEO, iProperty Group.

Elaborating on the mechanics of the campaign, he added that Rumah123.com will be giving away a house that is located in a premium sub-urban area in Jakarta and is worth over IDR 600 million. The campaign is open to any Indonesian citizen from the age of 17 onwards and participants are required to:

Step 1: Log in to www.rumah123.com to register

Step 2: Watch the videos shown on the site and to obtain clues on the value of the property selected and also its furnishings

Step 3: Submit your entry and stand a chance to win. To have more opportunities to participate, participants are required to like Rumah123.com’s Facebook page and share the campaign on their social media sites.

“The campaign will run for four months starting today and will end on 3rd September 2013. Like any other contest, you have to participate to stand a chance to win. We are extremely pleased to have worked with celebrities such as Becky Tumewu, Duo Ronald – Tike and Lusy Rahmawati, who are our key presenters in giving away clues via the videos that will be posted up weekly on Rumah123.com. To get clues and to increase your chances of winning, I strongly urge you to watch the videos,” added Di Gregorio.

He added that property agents are also turning Rumah123.com as the company delivers on its promise to deliver quality leads and offers the best platform to reach and engage with property buyers and investors more effectively. Aside from that, the company has formed strategic partnerships with highly reputable property broker such as ERA Indonesia, Ray White, Century21, LJ Hooker and Harcourts and Eastons.

Erwin Karya, Associate Director of Ray White said, “We are delighted to be in partnership with Rumah123.com. Our partnership has helped us increase our sales and brand presence in Indonesia more effectively. I believe our companies share a common mission and that is to help Indonesian property buyers and investors find their dream home with minimal hassle. With Rumah123.com, these needs are addressed and there is no doubt that Rumah123 has helped thousands of buyers and investors make an informed decision”

Di Gregorio added that Rumah123.com has successfully established itself as the trusted portal of choice that property buyers and investors turn to when searching for property.

“Rumah123.com provides property buyers and investors a one-stop platform to not just find their dream home but also obtain all the relevant information they need to make an informed decision. We have the largest database of property listings and we ensure that all property agents that list with us are certified. So, when you think about property, look for Rumah123.com. Do join our “Tebak dan Menang Rumah Gratis” campaign and who knows, you could just walk with the keys to a brand new home,” concluded Di Gregorio.

Ppw_Insight_3

I am impressed, whilst this might not be the first such promotion it is complete, integrated and sure to benefit brand exposure and traffic.

I naturally first off had to see what IDR600 million was in a currency that I know – US60k, that seems good value campaign, although I do not know the marketing budget for the company but there would be many portals that would love to give away a house for free that only cost $60k.

The video is very well produced and is clearly capturing attention; as of today it has been viewed on You Tube over 112,000 times and the promotion only started 3 days ago.

The social media connection is great to get viral sharing and a sense of excitement, they have 240,000 Likes – clearly Facebook is huge in Indonesia.

This type of campaign is acheiveable in countries with higher priced houses where a portal could partner with a bank and offer a 5 year mortgage holiday for example instead of a free house or else a $50k deposit. The contextual relevance is so key.

– Alistair

 

 

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.