The Say No To Rightmove movement has this week sent out an email to its 3,000 members recommending that they “take a close look” at what newcomer portal Boomin has to offer. Until now the Say No To Rightmove protest group, which is an amalgamation of several groups with gripes against the portal market leader, had been complimentary about the new portal from the founders of Purple Bricks set to launch later this year but had stopped short of an endorsement.
The email sent to members of the group reportedly states that the leaders of the movement are willing to forgive the Bruce brothers for their involvement in the creation of PurpleBricks, a bone of contention which many in UK estate agency are bitter about and claims that the presence of viable challengers will bring the big portals' prices down.
“Whilst our supporters are not under any obligation to follow our lead, we do believe the success of challengers, innovative agents and consumer friendly concepts with significant marketing money to elevate their brand will help ensure better value across the portal sector”
Addressing fears that any new challenger portal will inevitably fail due to lack of uptake on the part of consumers, the Say No To Rightmove email also contends that unlike the plethora of newly minted property portals in the UK, Boomin has the financial backing to make itself known to consumers and plans to spend more than Rightmove and Zoopla on marketing.
With Boomin getting ready launch later this year with a business model and USP which up until now have only been revealed to a select few agents via webinars which were under an NDA, the UK property portal scene looks set to continue as the home of the ‘portal wars’.