SayNoToRightmove May Back Newcomer Boomin

August 26, 2020
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The agent lead pressure group Say No To Rightmove has released a statement reiterating its agenda and the changes it would like the portal giant to make. Rightmove’s customers have just over a month before a return to paying full fees. With no concessions from Rightmove forthcoming despite what the pressure group figurehead Rob Sargent believes will be “a massive churn in employment numbers and the related challenges” in the next few months, the statement reiterates what the group would like to see from the UK’s market-leading portal:

  1. A genuine core rate per office, not predicated on an inflated target spend.
  2. Flexibility to buy additional products at a fair tariff as, when and if required.
  3. Real justification of returns on spend and more transparent conversations surrounding ROI.
  4. Significant investment in technology and strategies designed to grow the overall size of the UK property market and transaction volumes.
  5. Shorter, flexible contract periods allowing agents the freedom to adjust their spend in line with market conditions.

Sargent, who runs a prominent agency business in the south of England, also believes that the property portal market in the UK is changing and that the market will become more competitive especially without a change in attitude from Rightmove towards its customers. The statement goes on to say that Sargent has held talks with Purple Bricks founders the Bruce brothers who are behind a new portal alternative Boomin and that he may well sign his agency up to their product despite initial reservations about the business model. 

“We at SNTRM have had a sneak peek behind the Boomin curtain and – save for the industry’s reservations about the Bruce Brothers and their former Purple incarnation – we can report the proposition is exciting, exceedingly well-funded, and has potential to be a game changer.”

Although Rightmove has yet to release any kind of statement around long term pricing and has until now studiously ignored all communications from Say No To Rightmove in pubic, the pressure group believes that without its influence, the portal may not have made concessions around lockdown discounts after an initial public relations gaffe back in March.

August 26, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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