SEO Specialist Portal Ventures Hires Industry Figure Javier Ortiz to Lead Business Development

January 18, 2022
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Marketplace SEO agency Portal Ventures has announced the appointment of well-known industry figure Javier Ortiz to the newly created position of Head of Business Development.

In his new role Javier will be responsible for communicating the benefits of working with a specialist SEO agency to his many contacts in the world of online marketplaces; a task which according to Portal ventures CEO Mike van der Heijden, he is ideally suited to:

“Javier simply understands the disproportionate value that SEO, and in particular longtail-SEO, can provide to online marketplaces. We could not think of anyone better to partner with in our mission to reach as many marketplaces as possible in 2022.”

Javier Ortiz, Portal Ventures


Having been Commercial Director and one of the first employees at international online classifieds aggregator Mitula Group, Javier learned first-hand how SEO can make a true category leader in his 9 years at the company.

The Madrid native has since served as Chief Revenue Officer for Central American classifieds leader Encuentra24 and he serves as part-time advisor Business Director for AI retargeting specialist Signifi Media. Javier is also consulting on a freelance basis for online classifieds businesses around the world.

Speaking about his new role at Portal ventures and the importance of good SEO for marketplace businesses, Ortiz said:


“Good SEO is still a key pillar to any online business, especially long-tail SEO which is what we were good at in Mitula Group and what Portal Ventures specialises in. Long-tail SEO is an endless source of high quality and high conversion organic traffic but many portals have overseen the opportunity as it requires focus and specialist work. Traditionally they gave it away for aggregators and newcomers to grasp, but they can absolutely make the most of it by implementing the right strategies.”

Ortiz’s appointment comes at a time when online companies in all sectors are increasingly turning away from paid advertising and towards SEO as the backbone of their traffic acquisition strategies.

The frequency of changes to Google’s ranking algorithm and search results display means that the services of experienced specialists such as Portal ventures have never been so crucial to all online businesses.


Portal Ventures founder Mike van der Heijden speaks to Online Marketplaces founder Simon Baker

Javier Ortiz speaks to Online Marketplaces founder Simon Baker at Property Portal Watch 2019

About Portal Ventures

Portal Ventures is the leading specialist SEO agency for online marketplace businesses around the world - they help online marketplaces generate more revenue through effective and scalable search engine optimisation strategies.

After having worked with online marketplaces throughout the world, it became very clear to Mike van der Heijden and his team that SEO for marketplaces wasn’t well understood, both on the agency side and the client-side.

Portal Ventures works exclusively with online marketplace businesses around the world not only to help them succeed in the short term but to teach them how to stay on top of their SEO in the long term. Past clients include James Edition, Aqarmap, Zango,, LatAm Autos, Flippa, Fresha, Luxury Escapes and more.

January 18, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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