Sotheby's International Realty enters partnership with luxury home furnishings brand

October 1, 2019
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Exclusive furniture and décor now available in brand's Curate augmented reality app

Sotheby's International Realty Affiliates LLC has announced an affiliation with Perigold, the luxury home furnishings retailer, to introduce premium pieces into the Curate by Sotheby's International Realty(SM) augmented reality (AR) app. The collaboration enables Sotheby's International Realty® agents to create virtual stagings with distinguished Perigold furniture and décor within the app and on the Sotheby's International Realty global website.

"Our collaboration with Perigold builds upon the continued excitement from our global network and agents to provide clients with the latest and best in technology," said John Passerini, Global Vice President of Interactive Marketing, Sotheby's International Realty Affiliates LLC. "Perigold's fine furnishings include pieces from cutting-edge innovators and heritage-rich mainstays, making them ideally situated to advance the Curate by Sotheby's International Realty AR app. The addition of the high-end furnishings will further enable Sotheby's International Realty sales associates to stage a home that best suits the aesthetic and lifestyle of their clients."

"At Perigold, we're delighted to work with Sotheby's International Realty to help take their luxury property listings to the next level with extraordinary furniture and décor from the design world's top names," said Rebecca Ginns, general manager, Perigold. "Through this relationship, consumers and real estate agents alike will discover how fine furniture and décor – some of which were previously only available to industry professionals – can truly elevate a room and captivate even the most discerning clientele. Regardless of the style of home, having the right furnishings can be one of the most powerful tools when creating a space that is sure to leave a favorable impression." 

Sotheby's International Realty agents who utilize Curate by Sotheby's International Realty will have the opportunity to select virtual stagings featuring exclusive Perigold furnishings. These designs will be shoppable within Curate by Sotheby's International Realty, as well as on the brand's global website, sothebysrealty.com, through a "shop-the-room" functionality.

Curate by Sotheby's International Realty is powered by roOomy, the leading virtual staging technology platform specializing in 3D modeling and rendering, AR, and virtual reality (VR) content creation and application development.

The Sotheby's International Realty network currently has more than 23,000 affiliated independent sales associates located in nearly 1,000 offices in 71 countries and territories worldwide. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.

SOURCE Sotheby's International Realty Affiliates LLC

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