The Swanepoel Power 200 (SP200), the definitive ranking of residential real estate’s 200 most powerful leaders, has named Zillow CEO Spencer Rascoff as the most powerful person in real estate in its 2017 edition.
Rascoff became Zillow’s CEO in 2010 and oversees the company’s portfolio of real estate and home-related brands, including consumer brands Zillow, Trulia, StreetEasy, HotPads and Naked Apartments.
He joined Zillow in 2005 as one of its first hires, and served in various roles including chief operating officer, until his appointment to CEO in 2010. Since becoming CEO, Rascoff has led Zillow through its 2011 IPO and 12 acquisitions.
In addition to the main power list, the SP200, which ranks executives in North America and Canada and is generated by the Swanepoel T3 Group, recognises additional leaders in four additional bonus categories: Trendsetters, Emerging Leaders (new this year), Social Influencers and Outside Powers.
Rascoff claims the top slot from Realogy Chairman, President and CEO Richard Smith as the No. 1 leader on this year’s list, the first time a tech executive achieves the top ranking. Smith is No. 2, followed by Keller Williams Realty Chairman Gary Keller, who moves up one slot for his top 3 debut.
From over 3 million real estate professionals, less than 0.01% were selected to be included on the SP200.
Swanepoel T3 Group spends over 400 hours researching and analysing the rankings. Leaders from all residential real estate brands, brokerages, technology companies, MLSs, associations, economists, authors, consultant, coaches and media members are all considered.
The group’s chairman and CEO Stefan Swanepoel said the ranking guidebook is a who’s who of industry leadership.
“With the SP200, we aim to hold a mirror up to the industry, reflecting residential real estate back to itself by noting who wields the most power and influence, whether by position, personal power, employee count, reputation and trajectory.”