This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
Idealista’s commitment to sustainability and environmental protection contributes its bit to the fight against climate change with a ‘second life’ for the products and materials used for their advertising campaigns on the street, specifically with the canvas that hang from the sides of buildings.
“We were inspired by Freitag, a Czech company that makes bags, backpacks and accessories from used truck tarps. I think it’s a pioneering initiative in Spain and we’re very proud of that,” says Fernando Encinar, Head of Studies and Co-founder of Idealista.
Once the campaign is concluded and the canvas is removed from the building, a company that treats this type of material turns it into a totally different plastic bags with a modern design on the front.
“What cost us the most was finding the equipment that would convert the canvases into the bags. It is an artisan’s work, each bag is made by hand, which generates local employment. At the moment they are not being sold, it is an internal initiative of the company,” specifies Encinar.
This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
Join us in Madrid from the 13th to the 16th of November for the Property Portal Watch Conference.
