Spanish startup, Clicars stands out as an online leader in the country, growing monthly double-digit and billing 15 million euros since its founding. The sale of cars in Spain is a market in growing digitization in which moves 10 billion euros.
Clicars stands out with the sale of its 1,000th car. These thousand cars are made up of more than 37 brands and have been delivered within 48 hours after the purchase in all the provinces of Spain as well as Portugal, France or Morocco.
After a strong takeoff of 5 million euros during its first year in 2016 – a record in the history of Spanish startups – Clicars grows double-digit each month and reached 15 million cumulative turnovers last September. This success confirms the change of trend towards more digital models that are living traditional sectors such as the sale of vehicles, a sector of 10 billion euros.
“These figures are a source of pride for us and they reaffirm us that the trends of the purchase of vehicles are changing. Nowadays, digital solutions facilitate consumers’ lives and place them at the center of decision-making. But for this to have been possible, transparency, simplicity, and trust have been key, signs of Clicars’ identity, “says Pablo Fernández, co-founder of Clicars.
Transparency, simplicity, and guarantees: the keys to take off the online purchase of cars
According to the Institute of Automotive Studies (IEA), only in the first six months of the year in Spain, more than one million used cars were sold, 18% more than last year. In addition, it indicated that most of these transactions were made through the internet. As a curiosity to mention that the search ‘cars second hand’ throws in Google more than a million results, where the consumer can find it very difficult to discern the best option.
“Acquiring a car is the second most important economic decision in a person’s life. And although getting a second-hand vehicle or a kilometer zero can be a significant saving, it is essential to acquire it with certain guarantees. Many times the buyer faces little transparency, which generates great distrust throughout the process, in addition to exposing themselves to unpleasant surprises,” says Carlos Rivera, co-founder with Pablo of the company.
More than 70% of Clicars customers book the vehicle without seeing it in person. That is why to provide that transparency and guarantee that should be essential in the online purchase of vehicles, Clicars has developed its concept of cars ‘ good hands’ compared to the traditional ‘second hand’. This is based on the rigorous Certification of 230 points – the most complete on the market – that apply to all your cars. In addition, it has a team of expert advisors called ‘Clicars genius’ who accompany and advise the client throughout the process to find the ideal car for their needs and budget.
“We are so sure of the state of our cars that we offer the longest trial period of the market: 15 days or 1,000 kilometers, and if the customer is not satisfied, we will refund all the money; the customer experience is part of the DNA of the Clicars team, “the founders say. The startup has an average rating of 4.9 out of 5 in more than 600 opinions online. Word of mouth is the key to the rapid growth of the startup, which receives 20% of its new clients on the recommendation of another.
The above article was written and published in Spanish and has been translated into English. Click here to read the original article.