The portal hopes to replicate its success in India, where it claims to have a virtual monopoly in some of the key non-resident Indian diaspora markets.
Global Square Yards works by acquiring multi country real estate licenses and entering into collaborative arrangements with leading international developers for exclusive cross-border marketing & selling rights.
Expanding internationally is a key focus for Square Yards, says its founder and CEO Tanuj Shori.
“International real estate is one of the fastest growing and most profitable segment of our business,” Shori says. “We want to invest more into it and are currently building our local agent network in each of the countries. We would gradually expand to 25+ international markets and our ambition is to get to an undisputed number 1 position for off-plan properties sold anywhere in the world.”
The new international portal currently features a host of exclusively sourced off-plan properties from the UAE, USA, UK, Australia, Canada, Singapore & Hong-Kong.
One of Global Square Yards’ features includes a scores investment calculator, which rates top international cities on a combination of 21 different parameters such as rental yields, capital appreciation, price, availability, transaction costs, taxes and macroeconomic factors.
Square Yards has been on an international expansion spree for past few years with a prolific presence in 10 countries. The company recently announced two consecutive rounds of fund raising; in January it raised US $10m from multiple investors and in November $12 million equity funding from the private equity arm of Anil Ambani’s led Reliance Group.