Airtasker co-founder Jonathan Lui's new venture, Soho is being backed by Markus Kahlbetzer's BridgeLance Group. This' LinkedIn for property" start-up will be given a $1.65 million in capital to enable it to stand up against real estate portal giants like REA Group and Domain.
The start-up had not planned to raise funds until the second half of 2018, but Lui said it had attracted the attention of investors after its launch in September 2017.
Soho is a portal for property owners to manage the online profile of their asset. It includes the financial performance of the investment to rental payments. It also stores document items like bills and body corporate statements online.
Just as LinkedIn is used to headhunt employees, Lui said Soho enabled a "digital doorknock", so that other property owners can connect and potentially arrange their own sales.
He said that since launching last year it had signed up 5,000 properties and had more than 10,000 app downloads, predominantly in Australia and Singapore.
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