Stellar Q1 2012 for iProperty Group

Gordana Davila

April 11, 2012

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iProperty Group Limited (ASX:IPP), the owner and operator of market leading property portals in Malaysia, Hong Kong, Indonesia and Singapore, with investments in India and the Philippines, today announced that in Q1 of 2012 the Group had recorded a record increase in the number of consumers viewing its network of websites and generated  a record number of leads for property agents and property developers.

The Group’s year-on-year growth comparison between Q1 2011 and Q1 2012 saw a growth in metrics that have set all-time records across its network of property portals.

Growth Q1 2012 Q1 2011
Unique visitors 69.4% 8,991,217 5,307,827
Pageviews 58.5% 148,860,796 93,924,158
Leads 59.6% 1,383,174 866,522

Source: UVs and PVs – Google Analytics, Leads – internal data

iProperty Group Chief Executive officer, Shaun Di Gregorio, commented “Our first quarter performance is a result of our relentless focus in delivering more exposure and leads to our agent and developer advertisers while continually growing traffic by ensuring our consumers get the best possible experience when searching for property.”

“Starting the year delivering such strong growth results for our advertisers creates a great platform for the rest of the year, thanks to the success of our clear business strategy and focus in our core markets of Malaysia, Hong Kong, Indonesia and Singapore. In November 2011, we added  CommercialAsia.com, Asia Pacific’s No.1 commercial and industrial property website to the group’s portfolio. This new platform will provide more opportunities for our customers to leverage on our regional leadership and expanding geographical presence.”

Malaysia

iProperty.com Malaysia further strengthened its leadership position as Malaysia’s portal of choice as it continues to deliver strong year-on-year growth. More than 1 million unique visitors visit the site monthly and despite the country’s maturing market, the gap has widened between iProperty.com Malaysia and its closest competitor to be over 190%.

Traffic highlight: The portal saw a surge in consumer traffic and leads between January and February 2012 with unique visitors increasing by 12% and leads sent to advertisers rising by 45% to 291,334.

Underlying this strong growth is the launch of its first property exhibition in Penang, MAPEX 2012 which also helped property developers close more than RM90million worth of properties over the 3-day expo.  Contributing to the increase in leads is a focus on on-site improvements to enhance user experience and the release of the real estate search app on Windows Phone.

Growth Q1 2012 Q1 2011
Unique visitors 14.8% 2,963,706 2,580,406
Pageviews 21.9% 68,269,193 56,006,991
Leads 12.9% 822,082 727,715

Source: UVs includes mobile website traffic – Google Analytics + mobile app traffic from Flurry, leads – internal data

Hong Kong

GoHome.com.hk experienced record high traffic in Q1 of 2012 as visitors continue to choose the website as the no.1 portal for Hong Kong, extending the gap between Gohome.com.hk and its competitors. Gohome.com.hk is now the dominant property portal in Hong Kong.

Traffic highlight: February 2012 was an outstanding month for the business with advertisers enjoying an increase in leads by 47.7%, a massive undertaking during the festive month. Underpinning this surge in traffic is its recent launch of the new products and services aimed at the enormous property developer market. Increasingly a growing percentage of consumers viewing gohome.com.hk are coming from China mainland.

Gohome.com.hk’s leadership position in Hong Kong was further reinforced by the property industry recognising the business as THE portal for advertising solutions and results as it was recently awarded “Property Portal of the Year” by Marketing Magazine in 2011.

Growth Q1 2012 Q1 2011
Unique visitors 97.1% 1,846,407 936,501
Pageviews 36.3% 23,283,240 17,084,101

Source: UVs and PVs includes mobile website traffic – Google Analytics + mobile app traffic from Flurry

Indonesia

The iProperty Group recently acquired and consolidated leading property website, Rumah123.com and no.3, RumahdanProperti.com in July 2011. Rumah123.com now commands a clear leadership position in Indonesia.

Traffic highlight: Since its acquisition, Rumah123.com has seen tremendous growth in all key metrics with an average month-on-month unique visitor growth of 14% and a tremendous 44% month-on-month growth in leads. The business continues to grow from strength to strength because of its focus on delivering innovative product offerings and value to its customers to drive growth. Rumah123.com has since gained recognition and approval of the real estate industry as the business has grown its customer base by 75% since September 2011.

Key initiatives include a host of new products such as its inaugural property exhibition held in Jakarta and the launch of its first Rumah123.com property magazine. Partnerships were formed with leading Indonesian portals Republika.co.id and Kontan.co.id giving further exposure to its advertisers and reaching an additional 1.5 million potential property buyers in Indonesia. Rumah123.com also further cemented its relationship with local property developers with its recent MOU undertaking as exclusive online partner with DDP REI (Real Estate Indonesia), an association with over 2,500 property developer members.

Growth Q1 2012 Q4 2011
Unique visitors 23.4% 2,008,183 1,627,267
Pageviews 31.5% 36,588,075 27,811,485
Leads 106.7% 262,819 100,811

Comparison made with Q4 2011 as the business was acquired in July 2011
Source: UVs and PVs – Google Analytics, leads – internal data

Singapore

iProperty.com Singapore remains strong as equal market leader as it continues its push with the launch of its new consumer campaign, increasing engagement and arming property buyers with insights to help them make sound property purchase decisions. Quarter 1 saw iProperty.com Singapore enter a strategic partnership with TODAY newspaper, giving advertisers an additional exposure of 1 million more property seekers.

Traffic highlight: iProperty.com Singapore experienced an increase in visitors to the website by 29% between February to March 2012. Advertisers also enjoyed a whopping 34% increase in total leads over the same period to an all-time high of 72,196.

Growth Q1 2012 Q1 2011
Unique visitors 17.5% 1,388,783 1,181,434
Email and SMS Leads 67.4% 32,779 19,571

Source: UVs includes mobile website traffic – Google Analytics + mobile app traffic from Flurry, leads – internal data

CommercialAsia.com

Asia-Pacific’s no.1 commercial and industrial property website, the latest addition to the iProperty Group’s stable of property websites. Launched in November 2011, this website showcasing Asia’s largest database of commercial properties continues to gain momentum month-on-month as interest in commercial property investment continues to grow and the brand gains traction in the market. This is evidenced by the website’s visitors from over 100 countries with 71% of these visits accounting as direct traffic.

In 5 short months, CommercialAsia has experienced a near 100% growth in unique visitors to 146,084 and pageviews by 55% to 271,412 since its launch. With a brand push and more activities planned for the rest of the year, CommercialAsia.com is expected for huge growth in traffic and leads for its customers the coming months.

The strong showing in each market indicates that the business performance will only continue to improve as the iProperty Group continues to focus on the development of innovative solutions for its customers and providing consumers with the best possible search experience.

With the two new additions (Rumah123.com and CommercialAsia.com), the iProperty Group is poised to rapidly grow in all key metrics especially in sending leads to its advertisers.

 

iProperty Group Limited Network of Websites:

Malaysia: iProperty.com Malaysia

Singapore: iProperty.com Singapore

Hong Kong: GoHome.com.hk and House18.com

Indonesia: Rumah123.com and Rumahdanproperti.com

India: iProperty.com India

Philippines: iProperty.com Philippines

Events: iProperty.com EXPO

Luxury: iLuxuryasia.com

Commercial: CommercialAsia.com 

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.