ManpowerGroup combines technology and human ingenuity with its new and practical approach to helping organizations lead through transformation at the World Economic Forum Annual Meeting in Davos, Switzerland. The leading global workforce solutions business is showcasing its latest inventions — the Digital Room, which assesses digital fluency, hosted by the organization’s newest addition, Zara the avatar — and the DigiQuotient, a scientifically validated quiz that helps leaders assess readiness to integrate into the digital age, available at digiquotient.io.
The impact of technology on organizations of every size and sector is accelerating, and by 2020, 30 percent of industry revenues will come from new business models. With this pace of disruption, leaders must be ready to lead rapid digital transformation to capture opportunity and compete.
“Transforming your workforce for the digital age has immense potential to create value for business, change consumers’ lives and unlock broader societal benefits — as long as leaders are ready,” said Jonas Prising, ManpowerGroup Chairman & CEO. “Transformation has to start at the top and leaders need to lead differently today than they may have done in the past. Wherever companies are on their digital journey, the path is clear: they need to be more agile than ever to unleash human potential, develop skilled talent and pair it with the best technology. That’s why we are pleased to be testing our new technology in Davos — the biggest gathering of leaders in the world — to help organizations assess readiness to lead in the digital age.”
Zara the avatar, supported by artificial intelligence, asks scientifically validated questions developed by ManpowerGroup’s Right Management career and leadership experts. The immersive experience, hosted in the Digital Room, measures verbal and non-verbal responses including body language, voice and focus, to assess an individual’s readiness to lead in the digital age. The DigiQuotient maps shared characteristics with high-profile leaders based on Industrial and Organizational Psychology, the scientific study of human behavior in the workplace.
Prising leads ManpowerGroup’s meeting in Davos, which includes Mara Swan, Executive Vice President, Global Strategy and Talent; Stefano Scabbio, President Northern Europe and Mediterranean & Eastern Europe; Mónica Flores Barragán, President of ManpowerGroup Latin America; and Alain Roumilhac, President of ManpowerGroup France.
Edited by: J. Michonski
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