Symphony Talent, a comprehensive talent acquisition solutions provider, is enabling companies globally to realize the value of Artificial Intelligence in their recruitment advertising efforts with Media Cloud (M-Cloud), the first vertically integrated technology stack for recruitment media programmatic ad buying. Leveraging the power of real-time bidding and real-time impression, click, and cost validation, M-Cloud simplifies and automates performance-oriented recruitment ad buying for job distribution, social media, banner retargeting and personalized video.
Building on Symphony Talent’s previous programmatic media capabilities, the next-generation M-Cloud platform introduces four proprietary AI-driven advances in recruitment advertising:
- Auto-Campaigning: Provides on-demand flexibility with self-adjusting media spend based on prioritization.
- Auto-Leveling: Analyzes job-level data to see which jobs are lagging and recalibrates spend on poor performers.
- Auto-Site Optimization: Drives the right spend ratios for each job site, separately for each campaign.
- Auto-Quality Scoring: Leverages resume data to calibrate the spend focus on those sites that convert the best-fit hires.
“Symphony Talent’s M-Cloud is just a game changer,” observed Tim Sackett, industry thought leader and president of HRU Technical Resources. “M-Cloud’s AI model and its integration with both ATS and CRM makes programmatic ad buying super simple for talent acquisition teams and is really a few years ahead of where the competition is in this space.”
Based on Symphony Talent’s proprietary Artificial Intelligence engine, M-Cloud takes programmatic media to the next level by using real-time performance data to dynamically calibrate media spend to sites that deliver the best-fit and highest quality candidates, while continually refocusing efforts on the company’s most important jobs. M-Cloud’s “always optimal” capability delivers targeted display ads or personalized videos to the most effective sites, re-targets candidates who have visited the company’s branded employer site, and continually refocuses efforts on the most important jobs. This provides companies with maximum flexibility, focus and budget efficiency.
In addition, the M-Cloud platform is powerful and flexible enough to self-optimize separately for various job categories and different regions of the country or world, providing enterprise companies a solution to streamline and centralize their recruitment media efforts across job functions and regions.
ROI + Simplicity = Game Changer
Built to simplify recruitment advertising, M-Cloud’s “always-optimal” capability also provides companies with greater Media Cost per Application and Media Cost per Hire return on investment. Since its March 2017 introduction, customers, on average, have experienced exceptional early results:
- Reduction in media cost-per-application by 50%
- Reduction in media cost-per-hire by 50%
- Increase in daily application volume from media by 350%
“For employers trying to wisely spend talent acquisition budgets, there is now a simple and easy-to-use solution that is fully automated and designed to be “always-optimal” with minimal friction or effort,” said Roopesh Nair, CEO, Symphony Talent. “With M-Cloud, companies can dramatically reduce or fully eliminate the time recruiters and HR professionals spend manually looking at performance data and deciding where to post jobs.”
M-Cloud is simple to learn – requiring no more than 15 minutes of training – and easy to activate. All that is required of companies to get started is inputting recruitment goals, and the budgets relating to those goals. To accommodate shifting budgets and recruitment goals, M-Cloud has the flexibility to support on-the-fly changes to hiring needs or to instantly launch new campaigns.
SOURCE Symphony Talent