Tempocasa is betting it all on technology and a younger, more innovative digital future congruent with the company’s philosophy and the brand’s history.
In a move to invest in innovation and the digital transformation of the Italian real estate market, Tempocasa Holding is joining Wikicasa. Wikicasa has officially consolidated four of the biggest real estate groups in the country under its shareholding structure with the addition of Tempocasa.
Valerio Vacca, Tempocasa’s Communication and Marketing Director, stated:
“Tempocasa has decided to invest directly in Wikicasa for two reasons: firstly because we believe it represents technological innovation in the real estate sector; secondly because it is a project that unites the most important real estate groups in Italy with the aim of improving the professionalism of the agents and the experience of the final customer who makes use of professionals.”
Tempocasa’s entry into the capital helps Wikicasa complete its growth plan, adding an important piece to its shareholding structure, already owned by Tree Real Estate Groups (Gabetti, Professionecasa, and Grimaldi), RE/MAZ, and most recently, the Tecnocasa Group.
With this agreement, Tempocasa looks to offer its affiliates a better service and a possible system or network for future professionals to join and tap into.
Pietro Pellizzari, CEO of Wikicasa, explained that the investment helps confirm “the trust of professionals in the Wikicasa project,” and that the agreement will ultimately benefit Italian agencies the most, moving forward.
“Now what makes the difference is no longer being present or not on the web, but the quality and positioning strategy. More and more real estate agents decide to invest in differential tools and projects that enhance the activity carried out by professionals compared to those who are not.”