The $225 billion Chinese internet group Tencent and leading property portal Juwai.com officially launched the first version of their online property channel Haiwai.house.qq.com on Monday, and their stage is set to be absolutely mammoth.
Juwai’s partnership with Tencent is a huge deal, as the content that’s soon to appear on Haiwai will be pushed out to Tencent’s QQ online chat network later this month – which boasts 899 million monthly active users. The internet and social media company also operates China’s equivalents of WhatsApp, Facebook, Spotify, Kindle, and ApplePay.
Haiwai.house is hosted on Tencent’s real estate platform and will soon be populated with 130,000 real estate listings from 65 countries, courtesy of property portal Juwai.com, who also build the back-end of Haiwai.
Charles Pittar, CEO of Juwai.com, says Haiwai will have mammoth reach, thanks to the portal’s partnership with Tencent.
“When Juwai.com launched, it was a revolution. We offered, in a single place, all the property listings, content, advice and services a Chinese international property buyer could want. Now, this new channel with Tencent is like a second revolution, in which we take that content and distribute it throughout China’s and the world’s largest online network,” Pittar said.
“Tencent’ QQ is so big that it actually set a Guinness World Record for having the most users online at the same time.”
The channel aims to promote content on all of Tencent QQ’s domestic property channels with links and access points via an API into 38 Chinese city channels across the site by April.
In the forthcoming weeks, Juwai will add a number of features to the channel.
“We will introduce enhanced mobile functionality, as well as value-added features online, including options for advertisers like Featured Property, Hot Property, new development features, and smart recommendation functions that assist consumers in their search activity online,” Pittar noted.
