PSA has chosen from Peugeot, Citroen, DS, Opel or Vauxhall—but when?
Francoautomobilephiles, rejoice! PSA Peugeot Citroen has already re-entered the U.S. market—parts of it, anyway. Bad news, if you’re one of those enthusiasts described in the opening sentence, is that this relaunch has begun with a car-sharing aggregation app offering, so far, only cars already sold in the United States. Peugeot Citroen operates Free2Move, a new smartphone app already aggregating Daimler’s Car2Go and Zipcar in Seattle.
“We’re launching TravelCar, which is a peer-to-peer car rental, and then the bicycle services,” says Larry Dominique, president, and CEO of PSA North America.
“Eventually, I’d like to incorporate mass transit. Maybe the ferries in Seattle that go to Bainbridge. We’re willing to do anything we can to help consumers get around. We want to be that provider.”
This is a prelude to the entrance, early in the next decade, to the U.S., by of one of PSA’s brands—most likely, we’d guess, Citroen, DS, or Peugeot; less likely Opel or Vauxhall.
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