British online property portal, TheHouseShop, has claimed its goal is to recruit around 30 percent of the country's letting agents by the end of next year, 2019. The portal will use its newest offer to do so, free listings for rental properties with none other than Facebook's Marketplace.
OnTheMarket and Zoopla already list on Facebook Marketplace, but agents have to subscribe to those portals to take advantage of the service. On TheHouseShop, the feature will be free for letting agents.
Users browsing Facebook for rental properties will be able to sort listings by search criteria and then contact relevant agents about the properties they're interested in.
As of April 2018, more than 800m people across the globe used Facebook Marketplace to buy and sell things and in the UK, some 30m people access Facebook every day.
TheHouseShop – until 2015 known as The Little House Company – is controversial in the eyes of some because it allows individuals to list, alongside agents and developers. In 2016 it also took over the Accessible Property Register, a website specialising in promoting wheelchair-accessible homes.
Nick Marr, co-founder of TheHouseShop, says the site already lists around 3,000 agents handling lettings and/or sales.
“We feel it shouldn’t be controversial that we list private individuals as well because our research suggests that seven out of 10 individuals who list on TheHouseShop go on to use agents in some capacity, to let out or sell their properties as appropriate. So there’s a mutual interest in listing this way” Marr continues.
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