The Tire Industry Association in association with the Automotive Marketing Foundation will soon roll out the automotive social portal; a go to source of information about how to keep your tires rolling along safely and effectively.
“We have been working on ways to provide timely and effective education on vehicle and tire safety and maintenance to our members’ customer base, the driving public,” said Roy Littlefield, executive vice president of TIA in an interview with Associationsnow.com.
“We see the Automotive Social Portal as the perfect mechanism to embrace social media and get these important messages to the targeted audience.”
The portal is set to launch in first quarter of 2017. It will allow TIA, state and regional associations, and TIA member companies to disseminate information through social media to consumers.
The portal will also include content such as safety videos, tire recall information, educational messages about legislation, and promotions. The people who receive the information are consumers who have liked or followed TIA members on Facebook, Twitter, or LinkedIn.