Once again realestate.com.au dominates the Australian property portal landscape. According to Google Ad Planner, it had 3.8 unique visitors (users) – as much as the next 9 sites added together! It also had 300 million page impressions – double the next 9 sites added together. Suffice to say it dominates the Australian property portal landscape.
|Site||UV (users) (m)||PI (m)|
Source: Google Ad Planner January 2012
The funny thing is, nothing has changed over the last decade. 10 years ago realestate.com.au was the most popular site – double the size of domain, followed by property.com.au, realestateview and homehound (if my memory serves me correctly). Property.com.au was purchased by realestate.com.au (REA Group now) in 2003.
I have not included any franchise group sites on the list as they are not portals but advertising vehicles for the listings of their groups. If we had included them, only L J Hooker and Ray White would have made the list. Raine and Horne would have just missed out.
Simon Baker was the CEO and MD of the REA Group from 2001 through 2008 and is now the Executive Chairman of CAV Investment Holdings – a company that invests in property portals around the world.