Top 10 Most Popular Articles in 2014

Simon Baker

January 3, 2015

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150105 Top 10Welcome to 2015.

2014 was a momentous year for property portals.  We had:

  • Trulia and Zillow merging,
  • News Corp buying Move,
  • Leju and Soufun moving into the transaction stream,
  • The valuation of portals taking a breather and coming off by up to 40%,
  • Large sums of money being invested into India, Brazil and other emerging markets,
  • Lamudi taking a systematic and professional approach to emerging and early stage markets,
  • Massive competition arriving in emerging markets,
  • Trovit sell for 80m euro’s, and
  • much much more ..

However, what were the most read articles on Property Portal Watch during 2014?  Here they are …

Domain’s CEO Openly Attacks the REA Group

Antony Catalano, the CEO of Domain, sent a clear message to Australian real estate agents that they should not be spending money on the REA Group as they are just paying more money for the same results.

REA Group’s casa.it Using Pop Unders to Generate Traffic

Casa.it has been claiming market leadership in Italy.  However, research using Similarweb uncovers the apparent use of pop-unders to generate visits to the casa.it site.

Opinion: How the REA Group’s Casa.it Lost the Italian Market

In 2007 the REA Group acquired casa.it for euros 11.7 million.  Casa.it was the clear leader in the Italian market and the Immobiliare team ran a site called eurekasa.it.  Today Immobiliare is the market leader on all measures and casa.it is falling back into a distant second place.  How did this happen?

What Should the REA Group do About casa.it?

Over a series of articles, Property Portal Watch looked at how casa.it had been using pop-under banners to drive traffic and how the real leader in the Italian market is Immobiliare.  Property Portal Watch also showed how casa.it had been the clear leader in the Italian market and how they let this leadership position slip to a well executed strategy by the Immobiliare team.  The question is what should the REA Group do now?

New Portal – Agents Mutual – Threatens to Shake Up UK Estate Agency

The new estate agency portal has signed up 1,830 estate agent branches, including those of Savills, Knight Frank, Chesterton Humberts, Glentree Estates and Strutt & Parker, which accounts for 12% of the UK market.

VivaReal Claims First Place in Brazil

Based on figures from Experian Hitwise (Serasa in Brazil), the first four months of 2014 show VivaReal.com.br with a clear traffic lead on long time incumbents Zap and Imovelweb. This change of leadership happened in January 2014.

UPDATED: Top 20 Most Valuable Property Portal Companies

The combined value of the top 20 property portal companies in the world is over USD 45 billion with AirBNB, Soufun and the REA Group taking the top three places.

The Agent Strikes Back, But for How Long? Part 1

Around the world real estate agents and their associations are looking closely at OnTheMarket in the UK and Squiiz in Australia.  These two property portals are owned and operated by real estate agents and they are both competing in markets where there is a clear and dominant market leader and a profitable (and large) number 2 player.  Will they succeed?

How the New Rightmove Competitor Can Win the Game

Agents Mutual, the new portal set up by over 500 UK agents including Douglas & Gordon, Strutt & Parker, Savills and Knight Frank has made all the headlines recently.  One industry insider believes that the new site has the potential to knock off Rightmove for leadership in the UK market.

What Should Property Portals Fear?

Agents, franchise groups, MLS’ and brokers can potentially use the degradation of listings on a portal site to their advantage – but this approach must be taken carefully.


To find out what is going to happen in 2015, come to the Property Portal Watch Conference in New York on the 26th and 27th January.  Over 100 C-Level managers from around the world have signed up.

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Simon Baker

January 3, 2015

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dapibus, dolor vitae fringilla pulvinar, ante nulla venenatis dui, eu venenatis tellus ante a purus. Morbi faucibus lacinia nunc ut sagittis. Pellentesque et maximus justo. Duis tortor erat, venenatis vel neque a, ultricies sagittis lectus. Pellentesque mattis sit amet nunc maximus maximus. In mollis, lorem eu iaculis vestibulum, mi nunc elementum orci, in dictum diam justo sit amet erat. Quisque aliquam a quam ac auctor.
Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.