Twitter is a valuable information network rather than how many people describe it as a social network. It is also well recognised that “the news breaks first on Twitter”. So when it comes to property portals the question is how relevant is Twitter? and who is leading the way in building a reputation?.
I propose to address the first of these questions in an upcoming article on social media in the property portal space; but whilst constructing that article I noticed that Zoopla had created a Top 100 agents on Twitter list. I was impressed by both the concept and the mechanic. So, motivated by their initiative I found a service called PeerGroups and have created a list of Top Property Portals. I have assessed 35 from a variety of locations around the world. If you find a glaring omission let me know in a comment below and I will add them.
Update #1 The total now sits at 37 portals: The top 5 remain the same – I guess in someways the “usual suspects”, impressive though is the performance of iProperty at #6 and Magic bricks just outside the Top 10. The application clearly though has some limitations as the bottom 20 all score a 11 out of 100.
Update #2 The number of portals now totals 41 with some significant additions that have changed the Top 10 quite markedly! The Italian portal of Idealista has come in at #1 with the Spanish Idealista taking second spot, this has pushed down the leading US portals. The German portal of Immofux shows a very strong social media influence through Twitter ranking at #8.
For reference the number beside each portal ‘PI’ relates to Peer Index and ‘TPI’ relates to Topical Peer Index – these are the assessments made by PeerGroups
|23||Immobilien – Portal||11||@immovm|
|31||Trade Me Property||11||@trademeproperty|
|32||atHome portail immo||11||@athomegroup|