Galpin Ford, the #1 volume Ford dealership in the world, unveiled a new website. Partnering with longtime website provider Jazel Automotive, Galpin Ford’s goal was to offer its customers a world-class car-buying experience.
When asked what he thought was his most important digital asset, Galpin President & COO Beau Boeckmann answered: “Definitely our website… We really focused on having a website that emulates the experience of walking the lot. That is our greatest tool…”
Galpin’s new digital showroom was designed with the customer experience in mind, offering car shoppers the following benefits:
- Captivating and intuitive designs to make navigation pleasant and easy
- Advanced shopping tools to make it fast and easy for shoppers to access information
- Ability to easily shop for cars on any device or screen size
Jay Rhodus, CEO of Jazel Automotive, Galpin’s website provider over the past six years, had this to say: “We are immensely proud of our long client relationships; like our good friends at Galpin Motors, we understand the value of putting the automotive customer front and center, and every aspect of our product is oriented toward that objective.”
With the release of this new website, Galpin Ford hopes to further build on its position as the most successful customer-centric dealership in the world.
Source: Galpin Ford
Edited by: G. Davila
