Welcome to the first in our new series of podcasts. During a recent trip to Kuala Lumpur, I had the chance to talk with Patrick Grove, the Executive Chairman of iProperty about iProperty and its operations throughout South East Asia.
Australian market leader realestate.com.au has upgraded and says more changes are planned for the next twelve months. The changes come after a string of upgrades at Australia's number two property portal, domain.com.au. An email sent to agents from realestate.com.au said future upgrades will be “focused on driving more buyers and sellers to your business and listings”. The email also outlined some of the changes that have already been made: Cleaner home page and site design: The realestate.com.au site has been refreshed to give it a cleaner look and feel. Improved navigation: The navigation menu has been simplified to drive
funda.nl, the leading property portal in the Netherlands, will reportedly be partnering with Dutch mobile phone company SPRXmobile to be part of their new “augmented reality” mobile application. SPRXmobile is behind Layar, described as the “world’s first mobile augmented reality browser”. Put simply, Layar uses a phone’s camera, GPS and compass to show information about the buildings on the screen. This information is sorted into layers – one for places to go out (using data provided by social network Hyves), available jobs (from temp agency Tempo team), nearby ATMs (from ING Bank), healthcare providers (from health insurer zekur.nl) and
US real estate marketplace zillow.com has just launched a new section on its website that promotes its advertising options. The Zillow Advertising Solutions section details advertising choices for agents and brokers as well as mortgage advertising and national advertising options. Demographic information on the zillow.com audience is also available as part of the new section. The website’s monthly unique user figure of almost 9 million is being underlined to entice advertisers. zillow.com remained in third position on the Hitwise top US real estate website rankings for May, and also released a highly successful iPhone application earlier this year.
UK property search engine globrix.com recently conducted a survey of users and listing agents and published some of the key results on their blog, which make for interesting reading. From the agents’ point of view, 76.6 percent said it was “very important to them” that globrix.com sent traffic directly to their websites. However, 20.7 percent said they did not track where traffic to their website comes from. Features that agents said they liked most about the website included: “cost effective advertising”, “free to list”, “a real competitor to Rightmove”, “it’s easy for house hunters to find what they actually
myimmoworld.de was established in 2007. The website currently employs five staff and covers properties for sale and rent across Germany and worldwide. Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources Ownership myimmoworld.de is run by Real Estate Portal Management Limited (Immobilienportalverwaltung Limited). Market Position myimmoworld.de is in competition with German property portals with international listings such as immobilienscout24.de, immowelt.de, immonet.de and immopool.de. Key Measurements (June 2009) Over 40,000 listings (June 2009) Market Coverage Worldwide. Advertising Model
US brokerage and property portal realestate.com has updated and now includes a section featuring real estate focused social networking. The realestate.com Town Square section includes user-generated blogs, forums, wikis and groups along with a "tips and tools" section. The new section was announced on 10 June and as of 12 June the Town Square had 2336 members. realestate.com states that the updates to its website were "driven by consumer feedback" and include "a tighter integration between the website's search feature and hundreds of useful tips, tools, community guides and other information". Rick Finch, realestate.com’s vice president of marketing, product,
Seattle based website estately.com has expanded to cover the greater Atlanta area, adding 127,000 listings to its database. The website now covers Georgia, California, Illinois, New York, Oregon and Washington. The website states this latest expansion brings its total number of properties to almost 460,000. estately.com was founded by Galen Ward and Doug Cole in 2006, and features a map based search function. Listings integrate Google Maps information such as the estimated time from a property to the nearest transit stop along with nearby schools, parks and attractions. estately.com also added Walk Score home ratings from US based civic
US property search engine trulia.com is promoting its recently added price reduction tool in light of US housing market figures. According to a statement from the website, 23.6 percent of homes on the US market have experienced at least one price cut, bringing the total cost of reductions to US$27.4 billion. The data includes all properties that have undergone at least one price reduction from 1 June, 2008 to 1 June, 2009, excluding foreclosure properties. The website also states that the average price-reduced home has seen a listing price reduction of 10.6 percent. The city with the highest percentage
bieterverfahren24.de is a German real estate portal which allows for online bidding. Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources Ownership The website is owned by Bieterverfahren24 GmbH. The company also runs villavendo.de, a website that allows owners to sell properties without paying agent commission fees, and praedikatsmakler.de, a service portal for real estate brokers and sellers. Market Position bieterverfahren24.de provides similar listings to German market leader immobilienscout24.de and competitors immowelt.de, immopool.de and immonet.de. Key Measurements