On July 26th, the next Property Portal Watch Workshop takes place in San Francisco, bringing together people from property portals around the world to discuss the key issues facing their businesses. This year, we're looking at the future of property portals, focusing on movements in the mature markets, looking at what the leaders and challengers are doing, and then discussing what lessons are being taken to the emerging markets. So far we have over 70 people signed up to participate. Here are some of the presentations you can look forward to, with more to be announced shortly: What's Happening in
US property portals operate in one of the most mature markets in the world, serving a population of 311 million with 216,250,000 unique visitors online according to comScore. There are currently four websites vying for market leadership, with a number of smaller players aiming for success in their particular niche. Top websites The most consistent measure of online success is the monthly Hitwise list of the top 20 websites in the real estate category, which outlines the market share of each website. In May 2011, the top 20 US real estate websites were as follows: 1. realestate.yahoo.com (April ranking: 2)
In our next webinar, iProperty Group CEO Shaun Di Gregorio will talk in-depth about the process of establishing the iProperty network of portals across Asia, and the steps he’s taken to claim market leadership in a number of countries. This webinar will be essential listening for any portal operator, but especially for those working in emerging markets. Tune in for the chance to ask Shaun your questions and hear tips straight from the source. Title: The iProperty Story with Shaun Di Gregorio Date: Tuesday, July 19, 2011 Time: 4:00 PM – 5:00 PM SGT/6:00 PM – 7:00PM AEST/9:00 AM –
LoopNet Inc's stockholders have approved the merger agreement with CoStar Group announced in April, with 99.6 percent of the votes cast in favour of the move. The US$860 million deal will see CoStar double the size of its paid subscriber base to at least 160,000. The deal is currently being investigated by the US Federal Trade Commission, which made a second request for information on the deal due to “anti-trust issues.” "All of our customers, large and small firms alike, are expected to benefit from more comprehensive market coverage and greater exposure for their listings when these two great companies are combined," said Andrew C.
Which property portals are making social media work for them, and which are falling behind? In this video, Deloitte Digital CEO Peter Williams takes an in-depth look at how some of the top portals around the world are using tools like Facebook and Twitter, and gives his tips on how they could improve. The Changing Digital Landscape from Simon Baker on Vimeo. [Note: The slides and images for this webinar have been re-created due to a problem with the initial recording.]
It's just over two weeks until the next Property Portal Watch Workshop, which takes place in San Francisco on the 26th of July. This free workshop brings together people from property portals around the world to discuss the key issues facing their businesses. This year, we're looking at the future of property portals, focusing on movements in the mature markets, looking at what the leaders and challengers are doing, and then discussing what lessons are being taken to the emerging markets. Of course, there will also be plenty of time for socialising. Our last workshop was held in New York in January.
PropertyGuru has reported its half year results, claiming records for traffic, revenue and agent numbers. The company, which is behind propertyguru.com.sg in Singapore along with commercialguru.com.sg and loanguru.com.sg, says revenue grew by 70 percent compared to the first half of last year, but declined to share totals. PropertyGuru adds that traffic to its sites grew 85 percent over the past six months to reach over 4 million visitors viewing 50 million pages, while agent members grew almost 30 percent to 14,500 by the end of June. The past six months have seen PropertyGuru make three acquisitions: fullhouse.com.my in Malaysia, rumah.com
This is part four in our re-published series on property portal marketing strategies by John Hart, a consultant at Property Portal Watch publisher Classified Ad Ventures. Prior to joining us, John spent over six years with the REA Group, most recently as their group sales and marketing manager working across 10 countries. Before REA, John was with one of Australia’s largest real estate networks – First National – for 12 years with more than seven as their national marketing manager. If you missed them, here's part one, part two, and part three. Many portals wait until they have some form of critical mass
After launching its "Click for Bricks" campaign in May, South Africa's property24.com is sharing tips for property portals looking to run their own social media campaigns. property24.com is aiming to raise R91,000 for Habitat for Humanity South Africa, and is doing this by donating R5 for every “like” on its Facebook page. At the moment, the portal has 8,627 likes, and needs to gather a total of 18,200 to reach its goal. David Gibbons, general manager of business development at property24.com, has five tips for property portals who want to get social media support for their corporate social investments: 1. The first
Each week, we take a look at the top stories in real estate technology from the past seven days. Here are the latest stories from around the world: Following the release of its crime maps in May and the Trulia Insights blog last month, trulia.com has put these two resources together to create graphs of when crimes are reported across 25 major US cities: South African real estate technology company Entegral has been busy this week, releasing QR code business cards for agents who list on myproperty.co.za along with property listing QR codes. Entegral explains that the business card QR