The PPW Conference in Madrid will be located at the NH Collection Eurobuilding just 6 km from the Royal Palace, pictured The Future for Online Real Estate Marketing – "Moving Beyond the Advertising Dollar" is the major theme for this year’s Property Portal Watch European Conference in Madrid 28-30 September. Marketing is the new frontier for property portal technology and strategy. According to the experts it’s all about developing premium, rich media content that turns conceptual ideas into highly interactive, engaging calls to action which generate more leads. “As the advertising market rapidly matures the property portal classified listing model
Homsters CEO Andrew Olejnik Homsters CEO Andrew Olejnik told this year’s Property Portal Watch Conference in Bangkok the western classifieds model won’t work in emerging markets so he came up with a different approach. He’s disrupting the market by challenging the assumption that the traditional pay per listing system is good and we should be speeding up the growth of emerging markets so as to replicate it. Olejnik, whose background is in venture capital rather than real estate, co founded the Homsters property technology company with applied mathematician Maria Renn. The two self funded the startup, which along with seed capital and revenue from
Zoopla Property Group reports reports its revenues are up 130 per cent to £96.4 million and EBITDA has increased 89 per cent to £40.5 million for the six months ended 31 March 2016. The results include six months of trading from the company's Comparison Services division which comprises energy and communications verticals. The division saw record levels of "switches" with comparison leads up 37 per cent to 16.2 million which the company claims helped consumers save over £175 million from household bills. Zoopla Property Group, which owns and operates UK home-related digital platforms including Zoopla, uSwitch, PrimeLocation and the Property Software Group says its Property Services division enjoyed 12 consecutive months of UK
Tranio.com co founder and executive director Mikhail Bulanov Moscow-based online broker Tranio.com says its newly created search feature allows customers to more easily find the ideal property overseas based on their expectations, rather than pre-defined administrative borders. Tranio.com executive director Mikhail Bulanov, who is spearheading the initiative claims most of Tranio.com's competitors operate with administrative divisions, while clients normally don’t think along the lines of 'red-tape regulations'. “Users want an apartment near Hyde Park, not just in Knightsbridge, they want property along the French Riviera, not just in Provence-Alps-Cote d`Azur or even near Italian Lakes or all Alps which can't be described by one administrative area,” Bulanov points out. "Moreover, buyers don’t always have a
Tranio.com's 500th sale was a flat in Barcelona's Gothic quarter Moscow-based online broker Tranio.com is celebrating its 500th successful property transaction after just four years in business and forecasts 20–30 per cent growth by the close of 2016. Tranio.com says the 500 clients it has helped find their own property are abroad with the most recent sale of a flat in the historical centre of Barcelona to an Austrian citizen. The flat with a total area of 113 sq m is located in the Gothic Quarter, home to many landmarks and shops within walking distance of the seafront. The property, not the buyer’s
1001Portales.com's proprietary software allows real estate professionals to auto-post ads to multiple classified sites. It is part of a growing subsection of firms that are not traditional classifieds but work exclusively in the sector. Other examples include Madrid-based Witei.com, also a property multi-posting service; Multi-posting.fr, a French company that works in the recruitment sector; and British firm XML2U.com, which provides XML (extensible markup language) data feeds. These vendors are taking advantage of the increasing size and complexity of the classified industry. While many software products are non-classified specific, some like 1001Portales.com are built specifically for the sector. This creates new possibilities for
(Updated 27 August 2008) On Friday 29th August, Rightmove will be releasing its interim results - ie its half year results for the CY 2008. Over the last 12 months, the Rightmove share price has more than halved from a 52 week high of GBP6.34 to a current price of GBP2.99. There are likely to be two key factors driving the nervousness in investors, the first is the current performance of the UK property market and the second is the rise of low cost / no cost competitors. The UK Property Market The UK property market is in a great deal of pain.