Cars.com said there was a 225% boost in email leads and twice as many page views per visitor. That campaign was also created by R/GA, and included custom content partnerships with dating app Tinder to connect romantic matchmaking with this kind of car finding.
The goal of the program is to make autonomous cars behave and drive more like humans. While that sounds like a goal many other companies are working on, Intel's a little different because it wants self-driving cars to be more assertive and take risks while driving.
This platform was created to answer the question of how to rank higher organically for search terms such as ‘used cars’. As part of this collective network, dealers get to use the power of many, banded together to gain local visibility for those searches they can’t win on their own.
Auction Direct USA says the site helps drivers find the right vehicle for their lifestyle at a price they are comfortable paying. After deciding on an available vehicle, drivers can also use the website to schedule a test drive with Auction Direct USA.
“We are very excited about the growth possibilities offered by the new types of mobility that are being pioneered by startup companies around the world,” said Tony Cannestra, Director of Corporate Ventures at DENSO.
Vehicle trade-ins coming from consumers are more profitable, company executives have said recently, and they are seen as an integral way for Carvana to increase its gross profit per unit as it strives toward so-far-elusive profitability.