Activa Affinity Cars will allow users to select models from all major manufacturers via an online portal and drivers can select contract period, contract mileage and service, maintenance and repair levels.
"In a business where moving inventory quickly is critical, missing out on hot incoming leads means lost sales. Our Hot Lead Indicator helps dealers prioritize leads so they can follow up promptly and personally," said Andrea Moro, Director of Product Management at OfferUp.
“And our thesis is, look, let’s work back from what users want. And that is, they want to be able to shop online, then narrow down and have confidence in the thing that they’re interested in,” said Toby Russell, Co-Chief Executive Officer, Shift.
Advertisers on the platform can build “audiences of potential car buyers across every vehicle segment and stage of the car buying cycle” using audience segments and streaming intelligent signals like playlist names and location data from Spotify.
Outsell founder and CEO Mike Wethington said, “Outsell is designed to help dealers not only drive more sales and service, but also retain existing customers – that’s crucial when industry sales are declining.”