Last year, the startup reached the 3 million rides mark, expecting to consolidate to 5 million per month with these new efforts. Moreover, it is already operating in 13 cities across Colombia, Mexico, Brazil, Argentina and Peru.
Mi Yang, Director of Expansion in Latin America of DiDi, announced that among the objectives they seek to establish with the measure is to serve the largest number of users of this type of applications in the country.
“The system is not working. Registration opened for three weeks. It is a system in which winners and losers are raffled, nothing assures you that you will have access to a permit, ”said Johanna Picciano, responsible for communications at Uber to Argentina, Paraguay and Uruguay.
Although there is no express regulation in Colombia that includes this type of services under a collaborative economy, the market for these applications will continue to grow and diversify as demand exists.
"Pitching is like a sport… It takes time, practice and you have to be open to feedback, self-awareness, adjustment, but ultimately you have to compete with others and the Pitch Club is a really good place to do this," said Nascimento.