The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning that focuses on the car buying experience of the customer. Created by Leo Burnett, the campaign goes live soon.
Harjeet Singh, Founder, HAYR Technology claims, “We are coming with much-awaited technology in the mobility sector. After this, India will be one of the few countries who will enjoy free float self-driven car share service.”
Currently ZoomCar's fleet sits at just over 7000 vehicles, with only 5% of which are electric. CEO Moran said that electric cars are their big focus currently, but the company still has a lot of work to do in that area.
With the latest funding, Paix Technology-owned Truebil has announced its total funding to have reached $22.4 million. The company had announced revenue of $7 million for the FY 2017-18, and aims to generate 5x growth in revenue for the current fiscal.