Le Etta Pearce, CEO of Dealer Auction, pictured, said: ‘We’re setting out to disrupt the way that vehicles are remarketed. This is a truly exciting new platform that’s built to meet the real needs of our customers."
Alistair Horsbugh, Chief Executive Officer at CitNow, said: “Carol came to us with plenty of experience in the sector and has made a big difference to CitNow, helping us go from strength to strength over the past year."
Russell Barber, Group Disposals Manager at Group 1 Automotive, said: “The BCA business model is unique in its breadth of services across the supply chain and offers the scale and flexibility we need to support our ambitious used car programme."
In the near- to mid-term – thanks in part to new rules approved by the European Commission this year –connected technology is likely to have a more immediate impact on UK drivers than wholly autonomous vehicles.
Mat Moakes, Chief Executive of Heycar, said “By partnering with Motorway, we’re helping to fulfil this in the car-selling journey. Motorway has fantastic feedback from customers and have a shared ethos of creating a better car market for everyone, so it seemed like a natural partnership.”
The advert is What Car?’s first-ever television campaign and forms part of a larger media rollout that also includes paid social content, display and print advertising throughout the first three months of 2020.
The company stated that its first Squawk advertising round during the summer was viewed over 355 million times and created 2.6 million unique visitors to look at new cars on its platform during the campaign.