This new investment will enable the business to expand globally and accelerate the monetisation of its B2B sales. Further, the funding will also be used to develop the startup’s growing suite of service including its expansion into the US and the newly acquired Car & Classic website.
Chorley Group’s sales director Adam Turner said: “There is clearly an established market demand for automotive ecommerce. We have always been a future-focused company that wants to embrace digital. GForces’ NetDirector Auto-e platform and the integrated NetDirector Transact solution enables us to do that by offering choice to the buyer."